What I learned today was that you cannot take a break and expect things to just happen. We had a low number of attendees at Techcelerate Coffees Manchester #TCMCR11 as we did not promote it. As we have already built awareness, I thought it would work by itself, i.e. people will discover the event, sign up and have the courtesy to attend, and if not, cancel before the event started.
How wrong were we? Weather was bad this morning, but there is no point blaming the low attendance on the weather.
We removed many controls we had in place during the early days of this meet up series, which then ensured a low number of absentees and high quality of attendees.
Here’s what I did (stuff that do not scale) as a result of low attendance (24 signed up, 3 cancellations and 10 no show):
- Wrote to those attended with actions where it warranted based on discussions that took place.
- Wrote to everyone who did not turn up (those who did not cancel).
- Sent intro emails as promised.
- Updated the CRM.
- Going to start a monthly email newsletter so that 400+ already engaged will know when our next events are.
- This also gives me another chance to reach out individually as we now have many services compared to 2018.
— Collabor8online (@Collabor8online) March 13, 2019
Thanks, Collabor8online for the great feedback.
However, the small number of attendees meant Alex and I had a chance to get to know everyone in detail. The common theme today was the struggle the tech companies have in finding tech talent. Here’s a snapshot of the issues discussed:
- Seed funded tech company looking for a full-time developer to take the product with revenues to the next stage.
- A mature tech company is looking for two developers including one full-stack developer.
- A very early stage tech company is looking for a developer to take the prototype to MVP.
So how could Techcelerate help address these problems going forward? Few thoughts for us to consider and develop:
- Build partnerships with up to three recruitment firms who understand the budgetary constraints of early-stage tech companies and able to adapt and help.
- Build partnerships with up to three software houses who could build scalable technology products at affordable prices.
- Develop a loosely coupled framework where low cost but high-quality overseas developers (especially from my home country Sri Lanka) are brought together through a local CTO type team leader/manager.
Now is the time to act by experimenting. Love to hear your thoughts as always.