When Microsoft’s startup programme, BizSpark launched in the UK in 2009, the old Techcelerate (2006 to 2013) was the launch partner for the Northern UK.  We sent tens of northern tech startups to Microsoft.

This time around, our application to partner with Microsoft for Tech Startups UK was rejected. Yet they want us to send our tech companies their way, for no benefit to us, i.e. they won’t recognise us as a partner, yet they want us to act as a partner and execute partner duties, as you can see from below:

Hello, Manoj! Thank you for your interest in partnering with Microsoft for Startups and for sharing information about your organization. We enjoyed learning about your organization and all that you do for the startups in your community. After careful consideration by our global team, we are unable to support a formal partnership with your organization at this time.

Even if you’re not a partner of ours, you’re welcome to use the attached materials to share information with your startups about how Microsoft can support them. Your startups can apply directly to the Microsoft for Startups program through our website. We invite you to direct any startup you think is a great candidate directly to our portal xxx to apply.

 

Microsoft even wants us to pre-qualify the startups on their behalf so that they spend less time reviewing them. How cheeky is that?

IBM, Amazon Web Services (AWS) and Google Cloud Platform (GCP) were happy to partner with us. From these relationships, we earn no revenue. The only benefit we get is brand association. They recognise the service we provide, i.e sending our companies to them. As a thank you, they recognise us as a partner.

But hey Microsoft, not sure why you think you want us to perform partner duties for no recognition. When you change your mind, we will still be here to discuss that partnership. In the meantime, we will continue to send our tech companies to your competitors, i.e. IBM, AWS and GCP.