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Sales and revenue

Sales pipeline forecast

Turn your tech startup’s pipeline into a realistic quarterly forecast, check your coverage against target, and see how many more qualified deals you need.

Your pipeline

Open deals by stage. Edit the stage names and win probabilities to match your own sales process.

Swipe the table sideways to see every column.

Pipeline stages
Stage Win chance % Deals Total value £ Remove
New bookings you want to close this quarter.
£
Days from qualified lead to signed deal.
days
Share of qualified deals you have won in the past. Leave blank to use your Qualified stage probability.
%

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Weighted pipeline (forecast)

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Coverage ratio

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Gap to target

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More qualified deals needed

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Expected deals to close

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Average deal size

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Pipeline funnel by stage

  • Total value
  • Weighted value (value × win chance)

What this means

    How it works
    • Unweighted pipeline = the total value of every open deal, across all stages.
    • Weighted pipeline = each stage’s value × its win chance, added up. This is your forecast of what will close.
    • Coverage ratio = unweighted pipeline ÷ quarterly target. A common rule of thumb is that 3× is healthy and under 2× is thin. It is a benchmark, not a law: teams with high win rates can run on less.
    • Expected deals to close = each stage’s number of deals × its win chance, added up.
    • Average deal size = unweighted pipeline ÷ number of open deals.
    • Gap to target = target − weighted pipeline.
    • More qualified deals needed = gap ÷ (average deal size × conversion from qualified). Conversion is your historical win rate if you enter one; otherwise the win chance of the stage named “Qualified” (or your second stage if none is named that).

    Assumptions: every open deal is expected to close this quarter at its stage’s win chance, deal values are what you would actually book, and your average sales cycle is used only to judge whether newly added deals can close in time (a quarter is treated as about 90 days). Stage probabilities are estimates: check them against what has actually happened in your last few quarters.

    Bring your numbers to the room

    Techcelerate members work through results like these together in Execution Sprints, with tech founders who have built, failed and exited.

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