Eatiful

Eatiful was a health tech startup built around mindful eating. Rather than strict dieting, it taught people to eat more slowly and consciously, combining free content with an app that tracked habits and offered insights.

Privacy by design

Eatiful’s app stored and analysed users’ data on their own device rather than on company servers, reflecting Katie Lips’s long-standing work helping people understand the value of their data and protect themselves online.

Status

Eatiful launched in 2023 and has since closed. Katie was building Eatiful when she was part of Techcelerate, and now shares her expertise through Rebel Futures.