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Knowledge base

How-to guides for tech founders.

Practical, step-by-step guides to the documents and decisions every tech startup faces, linked to the founder tools that do the numbers.

Creating a pitch deck

A pitch deck that wins the meeting: the story, the slides, the numbers and the two versions you need.

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Writing the business plan

A business plan that helps you run the company, not just raise money: what to include, how long it should be, and how to keep it alive.

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Filling in the Lean Canvas

The one-page business model for tech startups: what goes in each of the nine boxes, the order to fill them in, and a canvas you can fill in on this page.

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Preparing P&L, balance sheet and cash flow forecasts

Build the three financial forecasts investors, banks and your own board expect, in the right order, linked together, with assumptions you can defend.

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Working out market opportunity (TAM, SAM and SOM)

Size your market the way investors trust: bottom-up, from real customers and real prices, with a worked example.

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Designing the organisation with SkilledUp Life

Plan the functions your tech startup needs at each stage, decide what your core team owns, and resource the rest with SkilledUp Life’s skilled volunteers.

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Running customer discovery interviews

Learn what customers really need before you build: who to talk to, what to ask, what to avoid and how to make sense of the answers.

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Applying for SEIS and EIS advance assurance

Give angel investors the confidence they expect: what advance assurance is, what HMRC needs and the mistakes that cause delays.

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Writing a monthly investor update

A short, honest update every month builds trust, gets you help and makes the next raise easier. Here is a format that works.

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