Techcelerate is building its marketing competency starting with Airbase

With Airbase partnering with Techcelerate, we can finally start to build our marketing competency. Here’s Phil Slorick, CEO of Airbase introducing the company and how he plans to help Techcelerate companies accelerate growth.

 

What does your company offer?

Let me tell you about Simon.

Simon runs a startup with big ambitions. He knew the secret to growing his business was to combine the right sales and marketing strategy with the right technology. He came to Airbase for help and within 6 months his revenue grew by 27.1% to more than £40,000 per month. Customer retention increased to 87% and with it the lifetime value of those customers. And all without growing his team or spending more on marketing. That’s what we offer.

We specialise in creating automated sales and marketing processes that deliver better results quicker and easier. We’ll help you set measurable goals; we’ll design the processes you need and create the content, and we’ll build it all using the automation technology that best fits your business.

We’ll ensure your automations are joined up with other systems and processes in your business. And we can help pull together all the data you need to clearly see if your business is heading in the right direction.

As a platform-agnostic agency, we won’t push you towards a specific Customer Relationship Management (CRM) or automation platform just because we’re one of its partners. Instead, we’ll work with you to identify the system(s) best suited to your needs, to automate both internal workflows and external communications via email, social media, SMS, online chat, web content and more.

Platforms we commonly work with include: ActiveCampaign, Keap/Infusionsoft, Zoho, HubSpot, Mautic, Drift as well as many other business tools and platforms. We can also handle custom integrations and development.

 

What made your company partner with Techcelerate?

At Airbase we believe in the strength of community and the power of conversation. We believe in being agents of change. We exist to help businesses get more efficient, more effective and more scalable, so they can focus on what they do best: making a dent in the universe.

What better way to do that than as part of a community determined to shape the future? We’re a startup business ourselves and we’ve counted startups amongst our clients. It’s a thrilling and adventurous world to be part of. Plus, we’re geeks, so a community of tech businesses feels like a very natural fit.

There’s a valuable lesson we’ve learned from our work with entrepreneurs who are aiming for investment and exit: a business that is systemised and delivers results and growth automatically is a much more attractive investment proposition.

We’re delighted to bring the benefit of our skills and experiences to the Techcelerate community.

 

How would your company help Techcelerate companies accelerate growth?

It’s a truism of business that we all want more sales with less work and in less time. As founders and entrepreneurs, what we really want is to escape the hamster wheel and enjoy more freedom, more options and more opportunities. We’re always hungry, rarely satisfied.

Any entrepreneur with ambition knows the key to achieving all that, so they can make a real impact on the world, is to systemise and scale. Through our unique FlightPathAI methodology, we help companies map a clear path to growth in their sales and marketing. We help our clients not just to deploy the right tech in the right way but to truly leverage it, building continuous learning and improvement into their processes.

It’s the 80/20 principle in action.

In an increasingly complex and noisy digital world, we’ll help you shape the right strategy, set the right goals, and build the right processes with the right technology to get the results you really want: Freedom, options and opportunities.